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20 Highlights from Mary Meeker’s Internet Trends 2017 report
The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published last week. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet and our use of it. This year, there’s a strong focus on online advertising, interactive games, healthcare, and much more. Weighing in at 355 slides, the presentation deck PDF is a hefty opus with much to glean and digest. I’ve zeroed-in on some metrics that offer insights of particular interest to communicators like me. Following my narrative, in which I note the numbers of the specific slides that I’m highlighting, I’ve embedded Meeker’s deck so you can view or download all those slides right here. While many of the specific examples I’ve highlighted are from experiences in the USA, it’s fair to consider them as broad trend indicators and pointers that would also be indicative for other markets such as the UK, continental Europe and further afield. Indeed, the report goes into some detail on trends in two specific countries – India and China. So let’s get to it… 1. Internet users totalled 3.4 billion people worldwide in mid-2016, growth …
First published as 20 Highlights from Mary Meeker’s Internet Trends 2017 report on NHC
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