NHC
For Immediate Release 92: Marketing failures of the UK’s Conservative Party
We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips. Neville delved into the recent UK general election and the failures of Prime Minister Teresa May’s Conservative Party, which could be the same failures ascribed to any brand’s botched marketing, including bad polling data, shrugging off social media and influence marketing (which the competing Labour Party exploited), an unclear strategic narrative, bad sloganeering, and too much reliance on the traditional print media. Shel penned a post for the NASDAQ Market Insites blog about two significant studies that reveal the imminent absorption of …
First published as For Immediate Release 92: Marketing failures of the UK’s Conservative Party on NHC
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