NHC
Is podcasting about to get its tipping point?
There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did they listen to all of it, etc) rather than just metrics on downloads (how many downloads, which country are downloaders in, what directory listing did they click, etc). In simple terms, it means podcasters will now be able to answer the question “How many listens does your podcast get?” with some confidence that will fill a major gap in understanding how a podcast is doing. It will give them real insights into discovering how much of their shows people are actually listening to: all the way through, just parts, or hitting the ‘stop’ button after the first five minutes. Some platforms and podcast directories have offered rudimentary analytics features before. But as Apple’s podcast player app enjoys a market-leading share …
First published as Is podcasting about to get its tipping point? on NHC
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