NHC
Why the gig economy fits well with the lives of Baby Boomers
We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We can be classed as one broad group, and are so called, because we had a cherry on everything. We had free primary, secondary or tertiary education. We benefitted from an excellent, free Health Service. The Beatles, the Stones, Queen and Dylan were fresh and fantastic. Jobs were plentiful – you could pick and choose. And most jobs had occupational pensions. You could afford to buy a house – a big cherry that. And the biggest cherry of all? We are …
First published as Why the gig economy fits well with the lives of Baby Boomers on NHC
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