Amazon Prime Day 2017: Everything you need to know about Amazon's shopping extravaganza

Updated 7/7/2017: Added a tip on how to get alerts for specific Lightning Deals.

Prime Day, Amazon’s summer shopping event, is back for its third appearance. On Monday, July 10, Amazon will offer deals for thirty hours on more than 100,000 products on its sites around the world. Bargain hunters can track all the action via the company’s Prime Day landing page.

For those who’ve yet to check out Prime Day, the event’s purpose may seem unclear. The company originally touted it as a “global shopping event with more deals than Black Friday,” but July lacks major gift-giving holidays like November and December do.

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