What We Learned in June 2017: The Digital Marketing Month in a Minute

 

June really has been a busy month for the entire industry. In addition to the usual coneyor belt of Google product and services updates, Amazon has been busy buying Whole Foods and turning Echos into intercoms.

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Building an Evergreen Machine: How to Write Evergreen Content

Evergreen content; it just sounds calming. You can solve all your problems by simply saying: “Don’t worry, we’ll just create some evergreen content and then sit back and watch the traffic roll in forever.” Done.

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Finding a Happy Medium: Should You Use Medium for Your company's Content?

You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen.

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What We Learned in May 2017: The Digital Marketing Month in a Minute

Another month, another glut of digital marketing stories to dive into. The usual suspects are covered, from Facebook and its internal content policing rules; to Google adding a number of new features to various offerings.

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Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year

To: Digital Marketing Manager, e-commerce clients

I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US - the EU took the unsurprising view that it was too obvious to patent).

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The New York Times Makes Poor Argument for Breaking up Google

At the end of April, The New York Times published an opinion piece that was widely circulated among my network entitled “Is It Time to Break Up Google?”.

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What We Learned in April 2017: The Digital Marketing Month in a Minute

A lot has happened in April in the digital marketing world; so much so that it’s been hard to distill everything down to one blog post.

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Boost Your Brand: How to Create Content for Awareness

Historically, when digital marketing agencies venture into content creation, it’s with the hope of increasing the number, or strength, of backlinks.

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Getting Started with Measuring Brand Awareness

Few people dispute that brand awareness is an important consideration for companies of all sizes - there’s a half-trillion dollar global advertising industry built largely on that premise, after all.

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What We Learned in March 2017: The Digital Marketing Month in a Minute

This month’s industry news has well and truly broke free from the industry bubble, with mainstream media extensively covering the ongoing issue of certain online adverts showing next to extremist content, which has gotten Google into serious trouble.

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Non-Profits Under Fire - Battling Problems With Charity Digital Marketing in 2017

Charities are facing more uncertainty than they ever have before in their perpetually uncertain existence.

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5 Forms of Google Advertising Coming Soon

I was not surprised to see a story come out about ads being read out by Google Home, but it seems many people were.

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4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories

Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries.

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How to Embrace Being Agile as a Small Business

When I first started working in marketing it was for family members with local businesses. Their websites were less than 50 pages and they weren’t complicated.

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Why New Products Fail

What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services […]

The “Simple” Secret Behind Copyblogger’s 8 Figure…

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Grow Your Authority With Your Geekiness

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3 Essential (But Often Missed) Elements to Growing Your List

Why Even a Big List Won’t Save You from Bad Strategy

A big question I get asked all the time here and on Copyblogger webinars (right after how to generate traffic or build a list), is “How can I get more people to respond/buy/subscribe?” In my previous post, I talked about what makes content truly successful, and I gave a big answer, but for this particular […]

3 Essential (But Often Missed) Elements to Growing Your List

The “Simple” Secret Behind Copyblogger’s 8 Figure…

How to Go from Author to Successful Online Business

Grow Your Authority With Your Geekiness

It’s not what you say that matters

The Secret Element of Successful Marketing Campaigns

Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but  if someone else had Copyblogger’s list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course that’s […]

3 Essential (But Often Missed) Elements to Growing Your List

How to Go from Author to Successful Online Business

Grow Your Authority With Your Geekiness

The “Simple” Secret Behind Copyblogger’s 8 Figure…

How to Grow Your Long-Term Authority