How Safe is Your CTR With AdWords? – Not Very! – Google Sheds the Bold

Google recently (and quietly) removed bolding from titles in both the organic and paid search results. What does this mean for your quality score, CTR and indeed, your bottom line? We investigate the changes and find out how to use them to our advantage.

A Comprehensive Guide To Tracking AdWords Call Conversions Using Google Tag Manager

Earlier this month, Google released a much needed tracking feature in AdWords. Website Call Conversions. We’ve been playing with it in beta for quite some time and I’m surprised that it didn’t get much fanfare. Google effectively destroyed the AdWords call tracking industry. We have clients who, overnight, saved thousands of dollars/euros a day in […]

The Google Shopping Upgrade Simplified – What You Need To Know (The Short Version)

In this article, you'll learn the bare bones basics of upgrading your old product listing ad campaigns to the awesome new Google Shopping campaigns. It's a lot easier than you may think, especially if you don't really like to touch your existing PLA campaigns. With just a few minor tweaks, you can be moved in minutes and you can forget about that awkward relationship with PLAs forever.

What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide

A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot.